What is Income School Project 24?

So you have been searching, hoping to start up a blog and turn it into a passive income, or maybe you already have a blog and it just hasn’t generated any traffic. Well, there are many courses out there offering to get you on the right path, however, they’re not always all that they’re cracked up to be. I have my preference but there are others that really stand out from the crowd and deserve a closer look. In this review, I am going to go over “What is Income School Project 24?’


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What is Income School Project 24?

Income School is an internet marketing company built by down-to-earth family man Jim Harmer. Jim started IncomeSchool.com with his lifelong friend Ricky Kesler in 2015. These guys teach you how to build an online business through blogging and creating YouTube channels. They are a lot of fun to watch!

Together, Jim and Ricky developed a process for generating insane amounts of traffic to new websites. They’ve built very successful sites, EmboraPets.com, CamperReport.com, OutdoorTroop.com, DirtBikePlanet.com just to name a few. They now share their process in Project 24 and they also share many of their tips and strategies on their wildly popular internet marketing and SEO YouTube channel. Income School states that their mission is to help you provide well for your family by earning an income online.



How Does Project 24 Work?

The goal of Project 24 is to help you replace your current income with passive income websites in 24 months. Project 24 teaches you how to create content that attracts a targeted group of users to your site.  Once you are signed up you will have access to the ’60 Steps to a Successful Site’ as well as a huge library of other courses that include everything that Jim and Ricky think you need to know such as, SEO, Monetization, Niche Selection, and many, many more topics.

You will likely spend about an hour a day or so on the 60 Steps, there will be up-to-date internet marketing info on a podcast as well as a large community of people from all over the world at all different stages, including Jim and Ricky, eager to help and get you to success much faster and more reliably.

Don’t worry if you are just starting out, you will follow a step-by-step process and learn everything you need to know to have a successful site, like how to set up WordPress and install the right plugins. You will learn SEO and how to create quality content in order to get reliable traffic.




Who is Project 24 for?

Project 24 is for those who:

  • Are from anywhere around the world
  • Are beginners or veteran site owners
  • Are wanting to start a YouTube channel
  • Are interested in buying/selling websites
  • Are ready to hire content writers
  • Have a blog and traffic but not sure how to monetize it
  • Are not sure how to deal with the technical stuff
  • Have started a blog but can’t seem to get any traffic



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How Much Does Project 24 Cost?

Income School states that “Even if this only got you to success one WEEK sooner, your investment will have paid off”. Project 24 membership will cost you $449 for the first year and the course is auto-renewed for $199 annually because it has new content added all the time. You can cancel anytime.

Income School Refund Policy

Project 24: There are no refunds for Project 24 and understandably so because once you are signed up you have access to a whole library of information and tools that can be downloaded, not to mention a whole community that shares their experiences. Nobody is going to give invaluable information like that away for free. If you do decide to cancel, you will still have access until your payment term ends.

What is Acabado?

Acabado is Income School’s own clean and organized, ‘stupid fast’ WordPress Theme that is built mobile-first, designed to score 100 on Google’s Page Speed Insights testing tool and has SEO built-in. It costs $50 per year or $99 for a 100-year license.

Acabado Refund Policy: There is a 30-day no questions asked refund. Income School understands that you need to try out a WordPress theme before knowing if it will work for your website.



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The Pros and the Cons

Company Name: Income School

Product: Project  24

Website: https://incomeschool.com/

Owners: Jim Harmer and Ricky Kesler

Price: $449 for the 1st year/$199 annually thereafter



  1. Abundance of courses
  2. Regularly updated
  3. Community support


  1. Expensive
  2. No refund
  3. No keyword research tool



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Is Income School Project 24 Legit?

Yes, Income School Project 24 absolutely is legit. They know what they are doing and they do it very well. Their process works but it is entirely up to you to make things happen. Your success depends on your skills and the time and effort that YOU put in.


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My Thoughts

Apparently, some people hate Income School and some people love them. Some say that these guys are non-transparent in their traffic sources. I think that’s ok, I mean, how do you sell a membership if you are just giving away all of your strategies. They already give away so much invaluable information on their YouTube channel.

I like the way they do things and I like them for the decent and fun human beings that they are. Wealthy Affiliate is still and always will be my #1 recommendation, however, Income School Project 24 certainly stands out and I think they are definitely worth taking a look at.


Thanks for visiting!

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Project 24








Overall Quality



  • Abundance of courses
  • Regularly updated
  • Community support


  • Expensive
  • No refund
  • No keyword research tool

6 thoughts on “What is Income School Project 24?”

  1. I have been looking for a way to make extra money on the side for awhile and this Income School Project 24 looks like a great way to do it. But I see it could take up to two years to do that do you think it is worth the money for 2 years? Is there another website that could maybe cut that time in half with the same or better results? I love your website and all your informative information and advice would be greatly appreciated thanks

    • I think Project 24 is a great choice. 24 months does seem like a long time, however, it takes time to build an online business that brings in a passive income. It is definitely possible (actually likely) to see income sooner than that but it will likely be 24 months before you see a full-time passive income. That goes for any online business starting from scratch. The more time you put in the sooner you will see results.

      Affiliate marketing is definitely the way to go. I do think the price of Project 24 is worth it, but a bit expensive considering they do not supply a domain platform, web hosting, or a keyword research tool. Wealthy Affiliates online training platform gives you access to EVERYTHING, including, extensive training courses, live and one on one training along with website hosting, website back up, site security, market research tools, website building tools, domain registration, site support, live community support and so much more for $49 per month. You can even join for FREE as a starter member! More info here.

      As for cutting the time in half… there are no short cuts in building your online business. You can get the best training in the world, but it still takes time to earn Google’s trust and to generate traffic and it’s up to you to work hard and put in the time. Thanks for visiting Zach, I wish you the best on your search for making money online. If there is anything else I can do to help you out you can contact me at tracy@ditchthatjobitsucks.com Have a wonderful day!

  2. Hello there, thanks for getting this awesome article I know it would be of great help to the public as it has been of help to me. I have heard a lot about this and i have been planing on getting to understand how they operate and maybe joining as it shows they are legit.

    • My pleasure. I’m glad to help, Project 24 would complement other courses very well. Thank you for visiting. Wishing you the best on your online journey.

  3. Hi Tracy, You have a very nice website and this is an interesting review. I will definitely take a look at Project 24’s You Tube channel, however as I’m a committed member of Wealthy Affiliate, where I feel that I am receiving good guidance and value for money in building my online business, it’s unlikely that I’ll change. It is interesting non the less to know that there are others out there offering good quality products to help people build businesses and allow them to become independent and break free from the 9-5. All the best, Paul.

    • Thanks for taking a look Paul, and for your kind words. I agree, Wealthy Affiliate does provide excellent guidance and value and they are my #1 choice. Project 24 is another option for those who may disagree. I learn a lot from watching their YouTube channel, I’m sure you will gain some insight from them. I wish you the best in your endeavors, thanks for visiting.


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